I’m a Creative Technologist with experience working with startups, venture projects, B2B and fast paced environments across US, UK, Brazil and Colombia. I don’t shy away from code. I love traveling, I build stuff on LEGO. I am a falconer in the making. Based in Medellin, Colombia, an exciting and growing Latin American Tech Hub, home to technologists and innovators alike.
Huge Inc – Medellin, Colombia
May 2021 to present
Experience Design Lead
- Collaborating with brands such as Google, Hublot and Cisco to craft more engaging user experiences.
- Leading and mentoring designers to elevate the human experience of their craft.
- Leading Conversational Design Initiatives that have led to the design and implementation of more human, inclusive and accessible experiences within Huge.
Globant – Medellin, Colombia
May 2019 to May 2021
Senior UX Designer
- Design Lead for a Salesforce custom based CRM to manage Disney’s Marketing Operations across channels and Business Units.
- Delivered and hosted a series of talks and workshops for the Local Design Community related to Voice User Interface and UX Design.
Celerik – Medellin, Colombia
June 2016 to May 2019
Head of Design
- Helped to design a satellite-data based service to detect deforestation at early stages.
- Guided clients from different industries through the design and implementation of digital products.
- Designed, implemented and launched a website service to support household-related service enquiries.
Freelancer – Santiago de Chile, Chile
May 2015 to May 2016
UX/UI Designer
- Designed an e-commerce solution for COLAEIQ 2016 to manage the event signup process for over 400 students across Latin America. Enabled over US500,000 in gross event fee sales.
- Revamped the blog design of several consultancy firms in Chile.
Sympla – Belo Horizonte, Brazil
April 2014 to May 2015
UX/UI Designer
- Improved the user experience for a ticketing and event management e-commerce site that serves the brazilian market, including new User Interface patterns and responsive design for mobile, tablet, laptop and desktop screens, improving costumers experience when buying tickets online. Influenced gross ticket sales growth by 53% on mobile devices, within 5 months.
- Designed landing pages for targeted communication with key market niches for events, increasing the quality of traffic and conversion rates by 76%. Improved the UI for each persona Sympla communicates with.
- Designed content marketing material like e-books, blog posts and sales presentation that increased the number of leads by 62%.
AIESEC in Colombia – Bogotá, Colombia
June 2012 to Jun 2013
National Communications Director
- Launched 2 e-commerce sites for students and organisations to sign up for the AIESEC’s global exchange program.
- Reduced the customer sign up process from 30 days to 2 days, by designing and implementing a custom ecommerce-based exchange program registration platform.
- Increased customer conversion by 88% through CRM implementation.
- Led the Design and Communications strategy for a nation wide non-profit organization.
- Executed endomarketing strategies.
- SEO and conversion management.
- Led and coached a team comprised of journalists, developers and designers across the country.
AIESEC USA – New York City, USA
June 2011 to June 2012
National Marketing Director
- Launched a new website to promote the AIESEC Global Exchange program for students, focusing on promoting key opportunities on specific countries.
- Increased students sign up rate for the global exchange program by 55%.
- Influenced growth in sales and partnerships with organisations by 71% , by optimising the sales process through custom CRM design and implementation.
- Led and coached a team comprised of developers, designers, and local project managers.
Eureka Facts LLC – Rockville, USA
January 2008 to January 2009
Information Systems Analyst
- Designed and launched 1 e-commerce website to manage the Maryland Hispanic Business Conference annual signup process for attendees and sponsors.
- Market Research and Analysis
- IT support
- Web management
- E-commerce solutions implementation