Telling a story

Using the parallax effect for storytelling

The Project

Harnessing the capabilities of the latest web animation trends to tell a compelling story.

Back in 2014 I was transitioning from a web designer to a UX role. But I needed to land a job opportunity that could match and skyrocket my career in UX Design. I needed to differentiate myself from other promising candidates. Storytelling was the definitive factor to consider when marketing myself to the job market, so I opted to build a storytelling webpage where I could promote my skills and background.

Deliverables

Web design, Graphic design, HTML Markup, CSS3 Stylesheets, Javascript Parallax Animation

The challenge

How to tell my story and stand out in the job market? How to generate interest in the mind of potential hiring managers and convince them to start reading more about my background and experience?

I needed to land a job in the next 2 months, hopefully with an organization that could provide a suitable opportunity to grow in the UX field.

My Role

As a solo-project owner I faced a 2 week time constraint where I needed to account for several activities and deliverables. The end goal was to produce a highly engaging website for potential hiring managers to dive into in less than 2 weeks.

Main Tasks

  1. Learning about parallax for web animation
  2. Experimenting with Javascript and HTML
  3. Producing Graphic Assets
  4. HTML Markup and CSS Stylesheets coding
  5. Testing the webpage
  6. Time Management

The Design Process

  1. Benchmarking the uses of the parallax effect on current websites
  2. Inspiration
  3. Conceptualisation
  4. Graphic Design
  5. User Interface Design
  6. Design Execution

Design Toolkit

The tools, artifacts and methodologies used to deliver the tasks and challenges at hand.

Photoshop
Dreamweaver
Javascript
CSS3
Benchmark
Color Scheme

Ideation and Inspiration

I browsed and explored several websites that feature the parallax effect. I learned about the use of static or slow-moving background images against faster moving foreground images that create the illusion of a multi-layered 3D scrolling feature. This effect makes for a much more immersive user experience, engaging users and keeping them on the site longer.

The concept

I met a friend overseas who had a particular hobby. He used to buy and collect t-shirts from Hard Rock Cafe gift shops as a memento to showcase his travels. It then occurred to me to bring this concept of collecting and wearing t-shirts related to the places I have lived in and traveled to, plus my hobbies to tell my story and showcase my overall experiences when working and living abroad.

I thought about using the parallax scrolling effect to create the illusion that I am changing through t-shirts as the user scrolls down towards the footer, followed by a small paragraph of text that quickly describes each of my experiences and particular hobbies.

Designing the T-shirt switching effect

I quickly took a picture of myself wearing a random t-shirt. Then I photoshopped a series of t-shirts on top of my body frame to produce separate images wearing different t-shirts.

Then I created separated sections which are composed of the images and text. By adjusting the parallax effect at the right speed sections are overlaid when scrolling, thus creating the illusion that the only changing element is the t-shirt.

Colors

Chose a vibrant and fun color scheme to draw the user in to read more

Turquoise

#1de4db

Blue Jeans

#22a7f0

United Nations Blue

#4f87dc

Glaucous

#727ec7

Fiery Rose

#ff5a72

Outrageous Orange

#ff7755

Font Family

Open Sans Condensed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

The Result

A single-page parallax website that tells the story of a designer who has lived and traveled the world, without sounding too boring.

ANDRES GIRALDO

USER EXPERIENCE DESIGNER

BASED IN MEDELLIN, COLOMBIA

HEAD OF USER EXPERIENCE DESIGN

AT CELERIK, IN MEDELLIN, COLOMBIA

PREVIOUSLY USER EXPERIENCE DESIGNER

AT SYMPLA IN BELO HORIZONTE, BRAZIL

PREVIOUSLY NATIONAL DIRECTOR OF COMMUNICATIONS

AT AIESEC IN COLOMBIA, IN BOGOTA

PREVIOUSLY NATIONAL DIRECTOR OF MARKETING

AT AIESEC UNITED STATES IN NEW YORK, USA

PREVIOUSLY WEB DESIGNER AND DEVELOPER

AT EUREKA FACTS IN ROCKVILLE, MARYLAND, USA

I'M A SPORTS ENTHUSIAST

I PLAY SOCCER, INDOOR SOCCER, AND TENNIS. I ROCK CLIMB TOO.

I LISTEN TO ROCK AND CLASSIC MUSIC

I ATTENDED THE BIG FOUR CONCERT IN NYC

I AM A CASUAL GAMER

BUT I PLAY TO WIN!

I READ ON A TABLET ALL THE TIME

I READ ABOUT USER INTERACTION, ENTREPRENEURSHIP AND ANIMATION

I HAVE TRAVELED AROUND THE AMERICAS

TRAVELED ACROSS CHILE, ARGENTINA, URUGUAY,
BRAZIL, ECUADOR, PERU, USA AND CANADA

I HAVE ALSO BEEN TO EUROPE

BACKPACKED ACROSS FRANCE, THE NETHERLANDS, BELGIUM,
AUSTRIA, GERMANY, CZECH REPUBLIC AND DENMARK

I TAKE PHOTOS OF EVERYTHING

LANDSCAPES, PEOPLE, EVEN LEGO MINIFIGURES 🙂

The impact

I caught the attention of several companies from Finland, Sweden, Malaysia, Turkey and Brazil. I ran around 6 selection processes with different companies.

I eventually landed a job at a fast-growing startup named Sympla and relocated to Brazil in 2014, before the Soccer World Cup had taken place :).

6

Job Interviews in 1 month

2

Full-time job offers

1

new language learned

1

World Cup Experienced